Promoting a hospital is as important as developing other businesses. A regular patient-flow and occupancy level are parameters that tell that the hospital offers quality services and that the patients are satisfied. But the biggest concern in front of hospital owners is how to let people know about it. The best way to promote it right to the right customer is through adequate branding and promotion. Branding helps you position your hospital and let people know that there is a new health care facility nearby. While advertising helps in promoting various services that the hospital offers, a team of doctors that it has and its Unique Selling Proposition. The objective of both advertising and branding is to develop a connect with the target customers and to help them make an informed decision. Although print media is the best medium to promote your brand, the digital initiative is also a good source of informing the general public that you exist and ultimately generating leads out of it.

Why:

K-Linq Hosmed offers customized branding and promotion solutions to its clients. Through our years of experience in hospital consultancy services, we assist our clients in promoting at the right time to the right customer through the right medium. We provide cost- effective solutions to our clients, one that they can readily accept, execute and measure. We have a team of branding experts and a pool of talented people from the digital world who assist our client’s in designing their marketing and branding strategy. We monitor the policy from time to time and make changes accordingly. We help them attain their objective through right promotion and give them a good ROI.

We offer the following services:

  • Competitor Analysis
  • Packaging / Repackaging of services
  • Analysis of patient feedback
  • Promotional Activities
  • Brand development
  • Image and Identity development
  • Profiles, Brochures/Pamphlets
  • Patient Information Communication
  • Web Content
  • Website development
  • Digital Marketing
  • Public Relations
  • Presentations
  1. Project Conceptualization
    1. Market research
    2. Need analysis
    3. Market feasibility report
    4. Financial feasibility report
    5. Business modelling
    6. Demand Modelling
    7. Product line planning
    8. Detailed Project Report
  2. Architecture Support
    1. Incorporation of design principles to develop the best design
    2. Assistance in support services planning
  3. Facility planning
    1. Room Data Sheets
    2. Support Services Planning
    3. Interior Design
    4. Acquisition of Medical Equipment
    5. Medical Furniture planning
    6. Human Resource Planning
    7. Hospital Information Management System
  4. Commissioning
    1. Developing the vision and mission of the hospital
    2. Manpower recruitment assistance
    3. Procurement of medical equipment and furniture
    4. Development of organograms
    5. Job descriptions
    6. Designing Salary Structure
    7. Designing Staff Structure
    8. Standard Operating Procedures
    9. Linen and Uniforms
    10. Marketing
    11. Branding
    12. Stationery, Crockery and Cutlery
    13. Mock Drills and Scenarios

Hospital Brownfield Project management Consulting:

We provide services in setting up health care facilities across the globe. Right from identifying the geography of the land to finalizing the opening date, K-Linq helps an establishment in everything. We believe in flawless execution of our strategy and ensure that we design every detail in conjunction with our client’s needs and that the execution is perfect. We specialize in business strategy planning, hospital planning and design, medical equipment planning and procurement, human resource advisory, information technology, hospital commissioning, human resource planning, fire safety management, disaster management preparation and project management.

  1. Facility assessment
  2. Bench-marking against standards
  3. Strategic direction setting
  4. Financial and operational excellence
  5. Technology implementation & optimization
  6. Consumer engagement strategies
  7. Network development